When you make a purchase with us or use our services, we understand that you are trusting us with your personal information. We have updated our privacy policy to help you understand what information we collect and why we collect it, who we share that information with and why, and how you can update, manage, export, and delete your information.

This Privacy Policy governs the manner in which The Color Lab collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://www.thecolorlab.wpengine.com website (“Site”). This privacy policy applies to the Site and all products and offered by The Color Lab.

 What personal data and information do we collect?

Purchasing a Product: When making a purchase on our Site, you are automatically registering a customer account to save your purchase history and retrieve your purchases at any time. When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us, such as your name, email address, and billing details.

Contacting Forms: When contacting our Site support through our support contact form, you will be asked to provide your name and email address so that we can communicate with you and provide support regarding your query. We keep contact form submissions for a certain period for customer service purposes, but we do not use the information submitted through them for marketing purposes.

Visitors: When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. This information is not saved, although your browser may retain your browsing history and any cookies used by our site until you actively clear your browser cache. Clearing your browser cache is your responsibility.

When do we collect information?

Your Personally Identifiable Information is only collected when you provide it to us. We collect information from you when you place an order, subscribe to a newsletter or enter information through a form on our Site.

Other information such as your IP address, browser, and geo-location data may be collected, including pages visited and length of time on our Site so that we can better understand how to improve our Site and Services.

How do we use your information?

We may use the information we collect from you when you register an account, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested based on your purchase history with us.
• To allow us to better service you in responding to your customer service requests.
• To send periodic emails regarding your order or other products and services. From time to time our digital products may receive updates and we will notify you of any free updates to your products so that you may access them through your customer account. We will also send you information about new and relevant product releases we think you would be interested in. Additionally, your name and email address will also be used to provide you with Site announcements such as changes to our Privacy Policy or other important updates that you need to be aware of.

How do we protect your information?

• Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
• All transactions are processed through a gateway provider (PayPal or Stripe) and are not stored or processed on our servers. We cannot see your payment information.

Who do we share your information with?

Your personal information and privacy are very important to us and in order to provide you with the best experience, we do share your information securely with 3rd party services whom we are registered with. We never sell your information. The only information we share includes:

CRM: When you make a purchase on our Site, your name and email address is automatically imported into our customer relationship management (CRM) service provider, ActiveCampaign. This information is only used by us for communicating by email with you and NOTHING else. Your billing information is NOT transferred to the CRM and is NOT visible to human eyes.

How Long Do We Retain Your Data?

For visitors and customers that purchase through our website, we store the personal information for the sole purpose of record keeping. Data is stored indefinitely to allow for future purchases and indefinite access to purchased (downloadable) products.

How do I view my data?

If you have a request to view your data please contact us and we will provide you with the information we have on file.

How do I delete my data?

You may request for your data to be removed from our system at anytime by contacting us here.

What Rights Do You Have Over Your Data?

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. More details about your rights and our responsibilities can be found under Article 17 GDPR.

Cookies

Cookies: This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in this cookie policy.  By closing the cookie warning banner, scrolling the page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables our Site and our 3rd party tools to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data (anonymously) about site traffic and site interaction so that we can offer better site experiences and tools in the future.

The Color Lab uses cookies to:

• Help remember and process the items in the shopping cart.
• Gain insight into our customer and visitor demographics
• Keep track of advertisements.
• Run and operate our site
  
  

The Color Lab uses the following tools for recording performance cookies:

• Google Analytics
• Facebook Pixel
• Optinmonster
• WordPress
• ActiveCampaign
  
  

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If users disable cookies in their browser:

If you turn cookies off, some of the features that make your site experience more efficient may not function properly. By closing our cookie notice or by continuing to use our Site, you agree to the placement of cookies on your device. If you choose not to receive our cookies, we cannot guarantee the functionality of our Site, our Services, and your experience may not be as intended.

Please read our complete Cookie Policy Page for more information.

CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us.

Please note that by withdrawing your consent, you may no longer have future access to your downloadable purchases and you may no longer have access to product support or updates.

You may also unsubscribe from future emails at any time by clicking “unsubscribe” in any email correspondence. (Note: This does NOT remove your personal information, it only removes you from being contacted further via email)

DISCLOSURE

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

PERSONALLY IDENTIFIABLE INFORMATION

Google

We have implemented the following:

• Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf

According to CalOPPA, we agree to the following:

• Users can visit our site anonymously.
• Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
• Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes through our Privacy Policy Page.

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

• We will notify you via email within 7 business days
• We will notify the users via in-site notification within 7 business days
  
  
  

CAN SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

• We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
• Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CAN SPAM, we agree to the following:

• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
  
  

If at any time you would like to unsubscribe from receiving future emails, you can unsubscribe by following the instructions at the bottom of each email and we will promptly remove you from correspondence on the list you originally subscribed to.

Any questions please contact us here.